Senior Year Reflection

   Throughout my four years in eComm I have learned an abundance of valuable skills. I hope to carry these skills with me into my future life and career.

Technology

     A major aspect of eComm is Technology. This is something that we started learning from day one. I had never used a Mac before my freshman year in eComm and now I would prefer it over any other brand of computer. I learned how to use nearly all the adobe programs until I narrowed it down to Graphic Design and mainly use Adobe Illustrator, Adobe Photoshop, and Adobe Indesign. These programs I have grown to love (and sometimes hate), and they have allowed me to create a numerous amounts of visual art that I will always be proud of.

Collaboration

     Collaboration is another important concept I have learned. When I first began my junior year of Graphic Design I had no idea how close I would become to my classmates, but spending every day together and learning alongside each other has allowed us all to grow very close. Collaboration is one of the keys to being a successful graphic designer, and I've seen that throughout the years. When we worked on a project together, specifically the Homecoming 2016 project, we were divided into groups of two to create a package. We had to collaborate with one another to make sure we were both on the same page and creating a package that looked like a family. Not only did we have to work alongside our partner, but also with our fellow seniors when a problem came up regarding the theme of the dance we had to work together to find a solution. This is a skill that has affected my work and hopefully will continue to aid me in my future career.

Communication

     Alongside Collaboration is Communication. This is one of the most important parts of working with a client. We have to continually communicate with them in order to create the design they are wanting and to get them all the files they are needed to use those designs. I recently worked with Angela Parks from the Olathe Public Library to create a logo for their new branch called Teen Commons. At first we were not communicating very well and I didn't understand the look and feel she was wanting for her logo. Due to our lack of communication I created logos that didn't go with her theme, and I had to start over again after sending her the first round of concepts. After this she explained to me what she was looking for, and I was able to create six different concepts with color schemes for her to choose from. We continued to communicate through email as she picked out a color scheme and a final concept for the Teen Commons. I then sent her all the files she needed to export the logo onto merchandise. It was this communication that allowed us both to do our work successfully.

Project Management

     File management was a concept of Graphic Design that I have continuously struggled with throughout my years in eComm. I am already a very unorganized person, and it took until junior year for me to realize that project management can make or break you as a graphic designer. In order to find all of your files and keep them all linked into your projects they must be stored in a place that you can find. I have lost JPG's before due to lack of file management. Although, when it comes to finishing projects and meeting deadlines, I believe I have excelled. Finishing a project on time isn't hard when I genuinely enjoy working on the projects in the first place. One thing that eComm has shown me is that motivation does not come easy, but we must have a good attitude in order to succeed. 

Leadership

      Leadership is an important word, especially for seniors. Its our job to set and example and be role models. This also applies in the world of eComm and Graphic Design. I see this mostly in critiques. In the beginning I was a little too afraid to put my opinions out their, and sometimes even afraid to take the criticism from others on my own work. It was the seniors in my junior year that changed that for me. They were not afraid to say what they were thinking, and I think that affected how I handle situations now. I would like to say that I am one of the leaders in critiques, specifically because I like them so much. They allow me to see my peers work and help them improve it while they help me improve mine. These leadership skills have given me a sense of confidence that I hope to carry with me in my future. 

Strengths & Weaknesses

     These four years I have learned so much, and even so I have struggled as well. Something I definitely am weak at is my file management, although I have improved throughout my years. One of my strong suits is definitely typography. This is interesting because it was originally one of biggest weaknesses. I have learned that typography is the most important part of design, and that I needed to start with that before thinking about any other graphics. Realizing this has allowed me to enhance my work with both stellar typography and graphics alongside it. I still need to work on motivating myself even when a project is boring or gets tough. In the past I have slacked on work because I didn't find myself enjoying it, but I still needed to get it done. This is something that I will need to work on in my career, seeing that not everything is going to be easy and fun, but will be worth it in the end. 

     I hope to carry my graphic design skills with me forever, and continue to create things for myself and the people around me. Although Graphic Design is not the field I'm going into I know that the things I learn will show in my field of study. I hope to allow my creative side to make my life fun and interesting and continue to make me happy. 

     I would never change anything in eComm other than getting to know the people around me sooner. I have grown very close to my classmates that I'm leaving this year. I wish that I had put myself out there and met them sooner so that saying goodbye wouldn't feel so premature. 

     eComm has changed my life, and that's all there is to it. This program has given me a place that I will always feel comfortable to laugh in, cry in, be crazy in, and focus in. The people here accept you for who you are no matter what, and it has given me friends and relationships that I will never forget. My teachers have helped me shape myself into both the graphic designer I hoped to be, and the woman I hoped to be. I have spent hours and hours in eComm working on just one thing, and I have never not enjoyed it. I hope that everyone in this program will have the same amazing experience that I have had in my last four years. Thank you eComm, for making high school unforgettable. 

Semester One Reflection

PROJECTS -

HOMECOMING PACKAGE

     This year the Graphic Design Seniors got the opportunity to work in groups of two to create a poster, tickets, and an infographic for ONW's Homecoming 2016. I worked alongside Kacie Beebe; I created the poster and tickets with her help and she created the infographic. The seniors as a whole ran into a lot of problems during this project. The theme of the dance was given incorrectly, and we were hearing from outside parties what they had changed the theme to instead. We had a lot of miscommunication during this project which led to a lot of missed deadlines and struggles to get certain work done. While last year the Homecoming project only took about two weeks, we ran to almost a month on this year's. While this project was difficult, I learned a lot of stuff from the challenges we faced. It was not our fault that the theme of the dance had been misinterpreted, therefor we should have gone with the information we had rather than stressing or worrying about what others were telling us to do. This project was one that taught me more about the process of working with clients and meeting deadlines more than anything, but I am very happy with how our work turned out in the end. The theme we went with was Dark and Stormy Night, where the committee wanted a spooky, yet pretty looking poster. The tone of the dance was to be dark colors, purple, and gold. 

ONW WRITING CENTER TSHIRTS

     During the time of the Homecoming project I worked with an english teacher at ONW and head of the ONW Writing Center, to create a new logo and t-shirt for her club. The writing center is a place for students to come to get help, feedback, and tutoring over their writing. This project took a lot longer than I had hoped do to a lack of communication between my client and I, but after about two weeks of in and out work between projects, I created something that I really enjoyed, and the teacher had loved as well! I had trouble getting feedback from this teacher, leaving me to interpret the design and theme myself, but ended up being in the area of what she was looking for. While creating t-shirts is usually not the area of design I tend to succeed in, I was very proud of how my t-shirts turned out. I believe that the logo I created really expresses the growth of my typographic skills from last year to now. 

ONW HALL OF FAME

     This project is something I picked up after finishing the Homecoming package. Our school's Athletic Director approached our class about creating an invitation to send to those who had been inducted into ONW's new Hall of Fame to the Homecoming football game and a dinner. This project took about two days to finish and touch up on. I had never made a product like this--professional and expressing lots of information. I seemed to get the typography down on the first day and was super happy with it, but I struggled to place the copy into the invitation in a way that was pleasing to the eye and also was easy to read. The picture on the left is my first product; after a small critique from my classmates and my teacher turned into the picture to the left. This is one of my favorite projects I have ever done because I feel that I really succeeded. I believe that more than anything this shows my growth in graphic design, and my ability to create something outside of my wheelhouse. 

 

SENIOR CLASS TSHIRTS

     This is another project that I am very, very proud of. I was approached by members of ONW Project Grad to create a t-shirt for the senior class of 2017. This project require a lot of research to get some inspiration. I looked for lots of slogans and the way that class t-shirts were made in the past. I sketched a few designs and then pushed two solid concepts to the computer. The whole process took about a week to get to the final product, but the voting by the senior class and Project Grad choosing between my shirt and another classmate's took another week or two. I originally created a t-shirt with the slogan from popular tv show How I Met Your Mother, "Legend-wait for it-Dary" with the 17 for 2017 creating a visual D. While I liked this concept it was not my favorite. I pushed another to the computer that had heavy typography and graphics along with it. I first made the shirt only with a front side, and the top and bottom shapes around the text were just solid. After doing more research, involving asking people around the room what kind of t-shirt they enjoyed more, I decided to make the shirt with a pocket design in the front and a large design in the back. I vectored a silhouette of the front entrance of Olathe Northwest and incorporated it into the design. In the end, I am still very proud of it and nothing makes me happier or prouder than seeing lots of seniors wearing my shirts around the halls. 

CRAM & COCOA 2016

     Last year I created two different posters for my school's event Cram & Cocoa. I was really successful with that project and went on to win a pixel for it at eMagine. This year our vice principal asked us to create another poster for Cram & Cocoa 2016. Mrs. Burdolski gave the idea of updating last years poster in order to use it again. This took about one day of work in Graphic Design for me to update the posters and re-save them out. I kept the overall concept and brand, but there was a lot of new information to add causing me to have to change my design a little bit. This is the evolution from last year's poster to this year's. I am still very happy with the end result of this project, and believe this is one of the projects that taught me the most about time management, client work, and typography.

REBRANDING: TOP 'N TOWN

     The next project we were assigned in class was Rebranding. For this project we had to find a company with poor branding and create a new look for it. This project spanned over the course of eight weeks with a few side projects done in between. After choosing a company we were to research about the company and find the many defining qualities it has. Using these qualities/describing words we were to look up logos or brands that had relation to those words and sketch twenty five different ideas for our rebranded logos. After this we would push six of these ideas to the computer to make six solid concepts. The company I chose was an indian ice cream company called Top 'n Town. 

These are the six concepts that I chose:

   These are the final concepts after multiple in class critiques. I then chose to use the bottom right concept as my logo. After narrowing the logos down to one we were to find a good color scheme to add to our brand. After choosing the colors for Top 'N Town I went to start creating my label. The one thing about the original brand that I didn't like was the fact that the branding didn't go along with their logo in the slightest. My biggest hope for my branding was to create a label that looked as delicious and sweet as I believed my logo turned out to be. While creating the labels I had to come up with three different flavors, and to express these flavors I had to use three different types of typography: a chosen font, a manipulated font, and a handwritten font. The flavors I chose were Fruit Cocktail (Chosen), Chocolate Fudge (Manipulated), and American Blue (Handwritten). I had a few different ideas for the labels and had trouble landing on one I really liked. Finally after researching label design for another day I found an idea that I was really excited about and made it into my own. Creating the labels was definitely the longest part of the designing process due to the many different elements there is. I had to create a size, nutrition label, and decide on what other information I wanted to include. I changed my label multiple times after lots of feedback from my classmates. I definitely struggled to keep my label full of information, but also make sure it was not too busy. Overall I believe that this was a very strong project to put on my portfolio due to the many hours of handwork I put into it. For those who know me it is known that it is rare for me to really like my project or doing it until the very end, but I enjoyed making this project all the way through. Branding is one of my absolute favorite aspects of the Graphic Design world and I'm always excited to bring something as small as a title of a company to life. These are the final products.

Take a look at my Behance to see my full process!

MENU REBRAND: RISE No1

     The current project we are working on in class is another Rebranding project. We were to choose some kind of restaurant and rework their menu into something new. I chose the restaurant rise no1 to create a new and improved menu for. I wanted to create something very modern and simple, which is some of the many aspects of this restaurant. I hope that after in class critiques over my two different concepts I will end up as happy with this project as I have with my other projects throughout the beginning of this year!

TIME MANAGEMENT

     This year I have managed to do lots of side projects while continuing to stay on task for the projects I was assigned. While there are times I tend to get distracted I feel that this year I have been much more on task and proactive than ever before. I tend to lack in the inspiration department towards the beginning of many projects, sometimes leaving me behind a little bit. Although, once I find something to get me rolling I catch right back up. This is definitely something I need to work on, especially when moving forward because there may not be all that much time to catch up in the future. This would mean I might need to spend a bit more time researching and sketching in order to find something to get me going.

     This year I have used a lot of my free time in between assigned projects to work on side projects from outside clients. I have gotten a lot of endorsement hours finished this year on other projects that are helping me complete my portfolio. I also have been working on making my behance look this best it can in my free time as well. While not all my projects are updated with the theme I am trying to create, I know the look that I am going for. I'm very proud of the growth my portfolio has gone through in this small portion of the year.

STRENGTHS

     I think that some of my strengths as a graphic designer are typography, branding, and time management. Typography is something that I began to think more about during our prom project last year when I couldn't think of a layout for the type on my poster. I was then told to always think about type before anything else and I will have better luck with the layouts. This advise has worked tremendously for me and I think there is a marked difference in many of my projects. Branding is my favorite aspect of Graphic Design. Branding allows us to create something completely new and our own. While creating the logo can be a long process of researching and finagling with different ideas, the end result is always awesome. Time management is another thing I think I have improved on this year. I feel that I now have a sense of when to work on one thing versus the other and still stay on task with them both. 

THINGS TO WORK ON

     For me, I think I definitely need to work on the researching process. I always seem to find myself stuck when it comes to pushing concepts the computer, and that may be because I didn't research well enough. I will try to research more with key words and sketch enough to give me good ideas. This will make my work on the computer much easier. I also feel that I need to work on project management/organization. Many times when I go back to projects in order to put them on my behance I find that many are missing links or I don't know which one was the final concept. I will definitely try to keep all my stuff on the server moving forward so I don't have to guess which file is the correct one from my desktop or server folder. I will try to find a good way to organize that will be easy and accessible to me. 

SUMMARY

     This semester my favorite project was the re-branding and our current menu project. I feel that these two projects were super professional and real, and were a great addition to my portfolio. I really like how many opportunities I have been given to do outside work, and how many of these opportunities I have succeeded in as well. I hope that next year I can keep my progress going forward. I've learned lots of new stuff this semester, especially how to push myself to create something a little out of my comfort zone. Next semester I would really like to get my behance completely up to date with all my projects and make them all look like a family. I really, really enjoyed this semester and absolutely love this class (more than anything!!!!) and don't even want to think about next semester being my last. 

Graphic Design - Semester Reflection

            The first half of my year in Graphic Design we were able to learn twice as many skills as I had learned in the previous two years of the e-Communication program. The class started with simple projects, such as our Name Plates, and evolved to gaining the ability to brand ourselves as a whole.

The class grew as designers as we created posters for our school Homecoming, t-shirts to advertise school clubs, expressed stories through typography, created and branded our own imaginary company, and finally getting to chose a logo and brand for our future careers. We then went to create our own page portfolio on Adobe’s Behance in order to share our work with others. 

 

            One of the biggest struggles I had this semester was a lack of inspiration on some projects. Usually once I begin a design I sketch and find an idea that I really like and get motivated and excited to push it to the computer in order to get feedback from my peers. Unfortunately there were a couple of times this year that I struggled to find my inspiration to start a project. Working on my personal brand was a prime example of this. I had an idea of what I wanted and couldn’t seem to get there no matter how many sketches I sketched or inspiration I searched for. It is beyond frustrating to have an idea of what you want and are unable to get there. I worked with many different concepts, pushing them further and further until I hoped I would see one that I liked. Finally after fi

nding the fonts I wanted and with help from fellow students I was able to find the symbol to pull my logo together. I hope that in the future as I grow as a Graphic Designers I will be able to overcome the lack of motivation for all projects and be able to create something awesome.

           My strongest piece of work is most likely my graphics for the event before finals at Olathe Northwest called “Cram & Cocoa”. I was very inspired by the ideas and theme the administrator had approached me about. I work very long and very hard on it, and am overwhelmingly happy with the results. The information needed to put on the posters was a lot, and I struggled to include that alongside a graphic to represent the event. In the end it came down to a flyer void of the graphic but with the same elements as the poster in order for them to correspond with one another.

The work that I struggled with the most was probably my Homecoming posters. Due to missing quite a bit of school I was very time crunched with that project. When I returned from vacation my deadline was only a couple days away, therefore that week include me slapping some stuff together and calling it good. While I was proud that I had finished by the deadline with some pretty decent designs, I was also not as happy as I could’ve been with the end result.

This semester I have grown tremendously as a Graphic Designer. The process of creating designs has become much more clear and much easier for me. I have learned that not only does sketching help you begin your project, that it can shape your entire design as a whole. I have begun to reach out to my peers for critiques and assistance when my inspiration level is low. I’ve realized the effect of others feedback on a project, and how a critique can completely transform my design for the better. Not only that, but my ability to work with the software has further improved as well. This year compared to last year seems like an entire different program due to the amount of things I am able to do now, that last year I was not. I struggled slightly at the beginning of the semester with time management and meeting deadlines, but I have found that I have not been stressed about any of those things at all in this class. I hope that my knowledge of the programs, research and overall designing grows even more as I move through my next year and a half of e-Comm.

I hope that in the next semester and other years to come I continue to improve as much as I did in the last four months. I will make sketching and adding final touches to projects more of a priority in my free time, so I am not only doing all work at school and time crunching myself. I hope that we continue to create things in our own ways and continue with the freedom we have had this last semester. I look forward to learning everything I can about Graphic Design.

Graphic Design Final

 Burger Bistro

Process:

When coming up with ideas for our product, we started with the idea of a chef's hat to hold little plastic foods. When we went into thinking about the template and how it will work we realized that it would be too difficult to make a fluffy looking, realistic chef hat. We then resorted to the idea of a burger boy hat as seen to the left. This hat would hold a plastic burger set from Kacie's cousins.

 Graphics:

I created these graphics below. I created the burger by looking off of a cartoon from the internet, from there I created my own with the Pen Tool. I wanted the logo to look friendly and stand out a lot. I put the red checkers on the banner to make it look like a picnic blanket. I used the two different fonts to make everything flow together in its own way.  love the way the overall logo turned out. I believe it is some of my best work.

Template Design:

Kacie was the one who found the template and manipulated it into something that would work for our product. The graphics were all put into the template at the same time. We wanted to make it look as much like a burger boy hat as possible, but with all the other aspects of product design with it. We decided to go with a plain and simple look so that it didn't stray away from the original look we were striving for. 

Conclusion:

This project is what I believe to be my best work. I believe that I used all the different aspects that I learned this year in Graphic Design to create an awesome package. Kacie and I have worked well together all year, and did our best on this project. I have learned more this year than I ever had imagined and can't wait to take these ideas along with me throughout the rest of my career in Graphic Design.

Final Animation

Imagination Game Insane

Brainstorming:

Before starting this project we had to actually come up with a project to make in the first place. This, we struggled with. There were a lot of different ideas that were flowing through our group, none that we necessarily disagreed on, but none that we thought were good enough to make our final. It was my idea to use the green screen to show Wyatt daydreaming of being in a soccer stadium. After we decided this, the rest starting coming together. From here we created the storyboard (as seen to the left). We basically just made rough sketch before we went to test the waters while filming. 

Filming:

Brooke did most of our filming while Wyatt, of course, was in front of the camera. I didn't take video this year so I didn't have any experience with the big cameras or have the knowledge to know what aspects to think about. We filmed at least 2 shots of each clip we used just to make sure that the final product would come out smoothly. 

3D Animation:

I animated the soccer ball in Maya. I first created the sphere, then added the soccer ball texture, and finally tried to add a motion path for it to follow. Unfortunately, the motion path didn't work out as I had hoped. Instead I added key frames to get it to move in the directions I wanted. In order to render the ball in two different points of view I had help from Mr. Netterville to set up different cameras to line up the perspective to the clips we shot. When I finally rendered I had to do it twice, once for each camera I used.

Final Editing:

When we finally put everything into After Effects we layered it all together, tweaked everything that needed it, and ended up rendering four different times. With some feedback and help with Mr. Netterville the project ended up looking more realistic than expected. 

Throughout this project I learned that I work really well with Wyatt and how to properly edit an animated video. I learned how to render in Maya with different perspective cameras. Also I mastered how to work with green screens and how to add audio to my videos.

If I could do anything differently I would have either perfected the explosion or have made the ball break through the wall rather than explode. I also would have adjusted the sound to make things sound more put together and sophisticated.

My favorite part is where the green screen fades into the background and the ball flies. I think they look really well done and really show all the different things we have learned in Animation pulled into one.

The next project similar to this will be a lot more put together. At the end of the time we were allotted, we were running out of time to finish the small but necessary details. I'll definitely spend more time paying attention to the small things that can be very noticeable.

Overall this is the most proud I've been of a project all year. I really enjoyed filming and then pulling all the pieces together. It was a great way to wrap up a great year in E-Comm Animation!

Package Design

INSTA-MERMAID for kids

Process:

I worked with Kacie on this project and we made twin products. When brainstorming ideas for our package we tried to stay by something we would enjoy creating and knew a lot about. When deciding on a Mermaid theme, we picked out colors. I then sketched out an idea of what our mermaid might look like. I (obviously) used Ariel for inspiration. I later scanned the sketch into the computer and traced with the pen tool n order to create a clean-cut copy of our mermaid. We went on from there and created fonts, logos, slogans and an overall color scheme to follow. We were both very impressed with our final product and had tons of fun creating it together. 

My Experience:

I learned a lot of things while creating this product. I really enjoyed creating the graphics and placing them together. It was something that I really had fun with mostly because we were all so free to do whatever came to mind. I experimented with a lot of different ways to design the product and wasn't happy with any until we put it like this. I learned how to both advertise my ideas and to creatively add them to a product in which would be sold to a certain audience. 

Reflection:

Overall, this product has been one of my favorites. Kacie and I worked well together and had equal parts in the making of our product. We helped each other out when we needed it and made sure we both stayed on task. This product took quite a while but it was definitely worth it. 

My Night At Emagine

EMAGINE 2015

I took a couple of friends of mine who aren't involved in E-comm to Emagine with me. Although my boyfriend showed up too late to snap a picture, we all got good seats in the far back. The event was so organized and elegant and an overall good time. My friends were extremely impressed with all the different categories and winners. It gave them a glimpse into what really goes down in E-Comm. I hope that in the future I will have the opportunity to walk up that stage and accept an award of my own. :-) 

Snowflakes

MAYA: SNOWFLAKES

     This snowflake project was one of my favorites that we have done. I really enjoyed getting to create something that was completely my own and then putting all the aspects together in one movie. I like the outcome overall. I originally thought animating the snowflakes would be impossible until I actually got around to doing it and got the hang of it. It was all decently simple and pretty entertaining. I used the CV Curve tool to create the curves and then duplicated them six different times. I extracted the faces, combined them, and finally I smoothed them to give them a somewhat realistic snowflake look. I tried to set the key frames at different times so they would fall separately. 

Movie Poster

HOW TO TRAIN YOUR DRAGON MOVIE POSTER

My Process

     My main goal when making my poster was to follow the style of Saul Bass movie posters. I wanted it to look simplistic/minimalistic but still show enough aspects of the movie to catch someone's interest. I created the overall poster in Photoshop but I made all the graphics in Illustrator. Using a photo for a little inspiration, I made the tale and the wings that sit behind the title with the Pen Tool in Illustrator. It didn't take too long and I'm very happy with the outcome. I made the main title by first downloading a font from DaFont.com and then installing it onto the Adobe Suite. I typed my title out, selected it, went to Type>Create Outlines. From then on I used the Direct Select tool to manipulate the original font into something of my own. The original came with few serifs and I added the drippy and sharp like features.

The Final Product

     I was pretty iffy about it in the end. I didn't know if I thought it was simple enough or if it was just too boring. After alternating the direction of the poster and testing out different layouts with the wording and graphics, I decided I liked my original idea. I did tweak plenty of things in the end by adding a border, adding a cloud atop the tale, changing the blend mode and opacity of the clouds, and finally adding a satin overlay to the tale in order to make it look more part of the sky and moving. If I was to redo my poster the only thing I would change would be maybe making the title a bigger aspect because I really like the look of it. Projects like these that allow us to be completely and creatively free with our work are my favorite. It gives me the opportunity to create something completely my own and show off my work.

This is an example of a Saul Bass Movie Poster. You can see the simple color scheme, the simple graphics that all pull together to give everyone an idea of the movie it is representing. 

Custom Name

I made my custom name by creating a Type Outline and then using the Direct Select Tool I warped the letters to fit next to each other. I wanted the type to look slightly messy but also very put together. I am really happy with the end result. It took a long time to grab each anchor point and move it to a way that I liked. Over all I think the letters look like they all fit very well next to each other.

10 Things

Jacquelynn Turnage: 10 Things

     10 Things I Cannot Live Without: Values and Consumption

Pizza: Childhood Memories/Satisfying

Converse: Comfort/Confidence/Style

Sweatshirts: Comfort/Confidence

Mac Book: Technology/Reliability/Entertainment

Makeup: Beauty/Confidence/Self Esteem

Toothbrush: Habit

Ring: Sentiment/Family/Remembrance

Tumblr: Entertainment

Chapstick: Habit/Comfort

Brownies: Satisfying/Memories/Delicious

     While creating this posters I learned a lot about values. I was forced to look into the things that I love and figure out why they are all so important. I really really enjoyed this project and the creative freedom we had while making it.

     I also learned a lot about Indesign that I hadn't known anything about before. I created both Object and Paragraph Styles. I mastered Kerning and Leading and how to make a creative and spacious grid layout.